Disso proposal Essay Example | Topics and Well Written Essays - 2500 words

Disso proposal - Essay ExampleThe primary features of the online shop helps in providing business accuracy, flexibility of design and readiness of approachability (Gay, Charlesworth & Esen, 2007, p. 173). Today internet is an increasingly popular medium of shop due to its convenience of shopping at the click of a mouse. This research paper focuses on this subject because of its growing relevance among the young generation.The behavior of the consumers in shopping is highly essential for the businesses in tracking the discrete preferences and engineers their strategies for focusing on the pigment requirements of the consumers. Various factors stand in the way of influencing the behavior of the consumers. From the standpoint of Warner, various external influences which affect the consumers behavior are demographics, socio-economics, technology and public insurance policy culture subculture reference groups and marketing. Within the domain of internal influences, attitudes, learning, perception, motivation as well as self image and semiotics are various mental attributes affecting the consumer behavior in online shopping (Malcolm). From the studies of Sheth in 1983 it can be also found that the consumers are predominated by mainly two types of motives which are essentially functional as well as non functional.It is a common agenda that people in todays world have drastically changed their shopping patterns and there has been application of various strategies by the companies towards positioning their products in systematic and successful manner. The marketing managers while strategizing optimal marketing plans and concentrating on the four P of marketing, product placement becomes highly essential. The application of online shopping finds its rigorous importance as life in todays world has taken a jet propulsive pace and people need their products available at their doorsteps. Majority of the people in todays world go for online shopping